Privacy Policy

1. Introduction

EazeLead ("EazeLead", "we", "our", or "us") is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, share, and protect information about you when you use our website at eazelead.comand our CRM platform ("Service").

This Policy applies to all users of our Service — including company owners, team members, and administrators who register for and use EazeLead to manage their leads and sales pipeline.

By using our Service, you agree to the collection and use of information in accordance with this Policy. If you disagree with any part of this Policy, please discontinue use of the Service.

2. Who We Are

EazeLead is a B2B SaaS CRM platform that helps growing teams capture, qualify, and convert leads. Our platform includes lead management, sales pipeline tracking, automated follow-ups, WhatsApp & SMS campaigns, invoicing, and analytics.

EazeLead acts as a Data Fiduciary / Controller with respect to the personal data of registered users (you). EazeLead acts as a Data Processorwith respect to lead and contact data that you, as our customer, store within the CRM. You remain the controller of your customers' and leads' data.

3. Information We Collect

3.1 Account Registration Data

When you create an account, we collect:

• Full name (owner / primary contact)
• Work email address
• Phone number (with country code)
• Company name
• Company description
• Business category

3.2 CRM Usage Data (Your Leads & Contacts)

When you use our CRM to manage leads, you may upload or capture data about third parties (your leads and customers). This may include their names, phone numbers, email addresses, conversation history, deal values, and notes. You are the controller of this data; we process it only on your instructions.

3.3 Technical & Usage Data

• IP address and approximate location
• Browser type and version
• Device type and operating system
• Pages visited, features used, and session duration
• API access logs and error logs

3.4 Payment & Billing Data

Billing information (card details, UPI, bank details) is collected and processed by our third-party payment processor. We store only your billing address and transaction records (plan, amount, date) for invoicing and tax compliance.

3.5 Communications

If you contact us for support or send us emails, we retain those communications to resolve your query and improve our service.

4. How We Use Your Information

5. Legal Basis for Processing

We process your personal data under the following legal bases as required by India's Digital Personal Data Protection Act, 2023 (DPDPA) and, where applicable, the General Data Protection Regulation (GDPR):

6. Data Sharing & Third Parties

We do not sell, rent, or trade your personal information. We share data only in the limited circumstances below:

7. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to operate and improve our website and platform. You can control cookies via your browser settings.

8. Data Security

We implement industry-standard technical and organizational security measures to protect your personal data against unauthorized access, disclosure, alteration, and destruction.

• Encryption in transit: All data transmitted between your browser and our servers is encrypted using TLS 1.2+.
• Encryption at rest: Stored data is encrypted using AES-256 or equivalent.
• Access controls: Role-based access controls limit who within EazeLead can access your data.
• Regular audits: We conduct periodic security reviews and vulnerability assessments.
• Incident response: We maintain a documented breach response procedure with defined notification timelines.

Important: No method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

9. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes described in this Policy, unless a longer retention period is required by law.

10. Your Privacy Rights

Depending on your location, you may have the following rights under the Digital Personal Data Protection Act, 2023 (DPDPA) and/or the GDPR:

To exercise any of these rights, email support@eazelead.com. We will respond within 30 days. Complex requests may take up to 90 days — we will inform you if this applies.

11. International Data Transfers

EazeLead primarily serves users in India. Your data is stored on servers located in India. If you access our service from outside India, your data may be transferred to and processed in India.

Where we transfer personal data outside India or the European Economic Area (EEA), we ensure appropriate safeguards are in place — including Standard Contractual Clauses (SCCs) approved by the European Commission, or equivalent mechanisms under applicable law.

12. WhatsApp & SMS Communications

EazeLead provides tools for WhatsApp and SMS campaigns. The following rules apply to the use of these features:

• Separate consent required: Consent for WhatsApp and SMS campaigns is collected and stored separately from other marketing consents. Tick-boxes are never pre-checked.
• Opt-in only: We only send WhatsApp/SMS messages to contacts who have explicitly opted in. Consent records include date, time, and method of consent.
• Easy opt-out: Every message includes an unsubscribe option. Opt-out requests are honoured within 24 hours and permanently recorded.
• Customer responsibility: Our customers (you) are responsible for ensuring you have the legal right to contact each lead via WhatsApp or SMS. EazeLead provides the technical tools (consent logs, opt-out tracking) to support your compliance.
• Data handled: We store phone numbers, consent status, opt-out history, and campaign delivery records. This data is subject to the same retention and deletion rules as all other lead data.

13. Children's Privacy

Our Service is not intended for individuals under the age of 18. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data about a minor, please contact us immediately at support@eazelead.com and we will delete it promptly.

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify you of material changes by:

• Posting the updated policy on this page with a new "Last Updated" date
• Sending an email notification to registered users (for significant changes)
• Displaying an in-app banner where appropriate

We encourage you to review this Policy periodically. Continued use of the Service after changes are posted constitutes acceptance of the revised Policy.

15. Grievance Officer & Contact

In accordance with the Digital Personal Data Protection Act, 2023, we have appointed a Grievance Officer to address any concerns related to your personal data.