# EazeLead > EazeLead is a WhatsApp CRM and lead management software built for Indian SMBs. It helps sales teams capture leads, automate follow-ups, manage sales pipelines, and run WhatsApp and SMS campaigns — all in one affordable platform. ## About EazeLead EazeLead is an AI-powered CRM (Customer Relationship Management) platform designed specifically for Indian small and medium businesses (SMBs). It is WhatsApp-native, priced in Indian Rupees (INR), and built for sales teams in industries including real estate, gyms and fitness, B2B, B2C, and retail. EazeLead replaces spreadsheets and disconnected WhatsApp conversations with a structured sales pipeline and automated follow-up system. ## Core Features - **Lead Management Software**: Capture leads from WhatsApp, website forms, social media, and CSV imports. Assign, tag, score, and track every lead in real time from a single dashboard. - **WhatsApp & SMS CRM**: Send bulk WhatsApp campaigns and SMS messages directly from the CRM. Built-in consent tracking and opt-out management for TRAI compliance. - **Sales Follow-up Automation**: Automated WhatsApp and SMS follow-up sequences, lead assignment rules, drip campaigns, smart reminders, and stage-based trigger automations. - **Sales Pipeline Management**: Drag-and-drop pipeline board with real-time deal tracking, deal values, expected close dates, and revenue forecasting. - **GST Invoices & Quotations**: Create GST-compliant invoices (with IGST, SGST, CGST support) and professional quotations without leaving the CRM. - **Sales Analytics & Reporting**: Conversion funnel analysis, team performance tracking, lead source reporting, and revenue forecasts with CSV export. - **Role-Based Access Control**: Custom roles, granular permissions, team visibility controls, audit logs, and invite management. - **AI Lead Scoring**: Every lead is automatically scored based on engagement signals and intent, so sales teams prioritise the highest-value opportunities. ## Industries Served - Real estate agents, brokers, and property developers in India - Gyms, fitness centers, and membership-based businesses - B2B sales teams managing long sales cycles and complex deals - B2C businesses capturing leads from Instagram, WhatsApp, and walk-ins - Startups and small businesses replacing Excel and WhatsApp groups - Growing SMBs across India scaling their sales operations ## Services Offered - **CRM Setup & Onboarding**: Full account configuration, pipeline setup, data import, and team training — completed in 3–5 business days. - **Data Migration**: Safe migration of leads and contacts from HubSpot, Zoho CRM, Salesforce, Freshsales, Excel, or Google Sheets with data cleaning and field mapping. - **Sales Automation Setup**: Design and build of follow-up sequences, assignment rules, drip campaigns, and workflow automations. - **WhatsApp & SMS Integration**: End-to-end WhatsApp Business API connection, TRAI DLT registration guidance, message template setup, and test campaign. - **Custom Workflow Setup**: Process discovery, custom pipeline stages, complex assignment logic, and tailored automation workflows for non-standard sales processes. - **Support & Training**: Live team training sessions (available in Hindi and English), recorded sessions, role-specific guides, and 30-day priority support. ## Pricing (INR, excluding GST at 18%) - **Starter**: ₹1,500/month — 1 user, 500 leads, basic lead management, email campaigns, standard reports, email support - **Growth**: ₹3,500/month — 5 users, 5,000 leads, WhatsApp & SMS campaigns, sales automation workflows, lead journey tracking, invoices & quotations, advanced analytics, priority support - **Enterprise**: ₹8,500/month — Unlimited users and leads, role-based access control, custom workflows, API access, dedicated account manager, custom integrations, SLA & phone support - All plans include a 7-day free trial with no credit card required - Annual billing available with 20% discount - GST (18%) is added at checkout for Indian customers ## Frequently Asked Questions **What is a WhatsApp CRM?** A WhatsApp CRM is a customer relationship management system that integrates with WhatsApp Business API to let sales teams send campaigns, automate follow-up messages, and manage conversations directly from their CRM — without switching apps. **How does EazeLead help Indian sales teams?** EazeLead captures leads from every channel (WhatsApp, forms, social media), assigns them to team members, scores them by AI, tracks them through a visual sales pipeline, and sends automated WhatsApp and SMS follow-ups — reducing manual work and increasing conversion rates. **Is EazeLead suitable for real estate businesses?** Yes. EazeLead is widely used by real estate agents and brokers in India to track property enquiries, automate site visit follow-ups via WhatsApp, and manage deals from first contact to registration. **Can I migrate my data from another CRM to EazeLead?** Yes. EazeLead's data migration service supports migration from HubSpot, Zoho CRM, Salesforce, Freshsales, Pipedrive, Excel, and Google Sheets — with full data cleaning, field mapping, and validation. **Does EazeLead comply with TRAI and DPDPA regulations?** Yes. EazeLead includes built-in tools for TRAI DLT registration, DND scrubbing, opt-in consent tracking, and opt-out management for WhatsApp and SMS campaigns. The platform is also compliant with India's Digital Personal Data Protection Act (DPDPA) 2023. ## Legal & Compliance - Compliant with India's Digital Personal Data Protection Act (DPDPA) 2023 - Compliant with TRAI Telecom Commercial Communications Customer Preference Regulations (TCCCPR) 2018 - GDPR-aware for EU/international users - GST-compliant invoicing - Privacy Policy: https://eazelead.com/privacy-policy - Data Privacy: https://eazelead.com/data-privacy - Terms & Conditions: https://eazelead.com/terms ## Key URLs - Homepage: https://eazelead.com - Platform Login: https://login.eazelead.com - Pricing: https://eazelead.com/pricing - Book a Demo: https://eazelead.com/book-demo - Free Trial: https://eazelead.com/free-trial - About: https://eazelead.com/about - Help Center: https://eazelead.com/help-center - Contact: https://eazelead.com/contact - Sitemap: https://eazelead.com/sitemap.xml ## Contact - Support: support@eazelead.com - Privacy: support@eazelead.com - Billing: support@eazelead.com - Security: support@eazelead.com - Grievance Officer: support@eazelead.com